Today I'm excited to share with you another post in my 'Makeup through the decades' series, the 1930s makeup (check the 1920s makeup post). I have so much fun researching makeup trends from the decade and trying to recreate the look and I hope you'll enjoy the post.
Makeup became very popular in 1930s and was highly influenced by Hollywood with fabulous Greta Garbo, Ginger Rogers or Marlene Dietrich as an example. Gone were the days of the intensive 1920s black eye makeup and boy-ish, rebellious flapper style. Instead, more feminine look was popular, softer, romantic makeup and hair style.
Pictures source: Glamour Daze
In 1930s coloured fashion magazines were all the rage and brands like Max Factor and Elisabeth Arden were well known by public. Many more beauty brands started in this decade, for example Payot, Almay and Boots No7. Makeup range was growing adding more products, including shimmery colourful eyeshadows, or first lipgloss. Lipsticks were very popular amongst all women and mascara was a 'must have'.
To recreate the 1930s makeup I started by applying high coverage foundation (L'Oreal Infallible Matte-review) to get the desirable flawless skin look. Pale skin was still in fashion so I kept that in mind using lighter shade, I set everything lightly with powder and added a bit of subtle highlighter (Makeup Revolution Radiant Powder in Breathe) to the tops of my cheeks for a natural glow which was 'on trend' in 30s.
Apart from cream rouge powder blushes were becoming popular in rosy tones and they were applied more subtly then in 1920s, starting from the apple of the cheek going towards the hair line ( I used Inglot blush #72 ). Also face contouring, thanks to Hollywood actresses' influence, was known and done with brown blushes ( I used Inglot HD Sculpting Powder #508).
The most characteristic feature of 1930s makeup were over-plucked, very thin, drawn on brows. Many women plucked out their brows completely and drew them in every morning with a black or brown pencil. On top of them they applied a bit of Petroleum Jelly (Vaseline) for a glossy, polished look. All of this to look more feminine. We wouldn't agree today with this trend though :)
As I didn't plan to over-pluck my brows I tried to draw them quite thin, the arch, similar to 1920s, was quite rounded and extended to the temple.
The eye makeup was much softer in 1930s, colourful, shimmery eyeshadows, like purples, lilacs, pinks, blues, greens were popular and widely used in evening makeup. Lighter shade was used on the lid up to the brow and darker shade of the same colour was often used in the crease to create an illusion of deep set eyes. During the day women used to apply a thin layer of Petroleum Jelly to the lids for a glossy look.
Mascara became a necessity and every woman was coating heavily her upper lashes. Some sources say women were applying mascara on their bottom lashes as well and some say they didn't, so I guess there were two trends. False lashes were also created and popular, mostly amongst actresses. Women started wearing a thin eyeliner starting from the tear duct and finishing at the end of the eye with the line being slightly thicker, to make the eyes to look larger.
I used the purple shade from my Nars eyeshadow duo to lightly applied it on my lids and more heavily in the crease, as my eyes are already deep set I didn't need to accentuate my crease more. I drew a soft, thin black line on my upper lashes, applied some mascara and added false lashes.
Lip's shape was also different then in 1920s, women stopped emphasising the cupid's bow and were creating a more romantic, feminine look with over-drawing the upper lip slightly and rounding up the cupid's bow. Red lipsticks were popular but also commonly used were maroons and raspberry shades.
I outlined my upper lip trying to follow the 1930s trend and applied Wet 'n Wild lipstick in the shade Smokin' Hot Pink.
In 1930s most popular hairstyle was soft curls or finger waves. As I am hopeless at styling my hair I got a bit of help with a costume wig to look more like a women from that decade.
And that's my re-creation of the 1930s makeup look :)
Let me know what you think of my 1930s makeup, hope you enjoyed it. If you know any interesting facts about makeup or fashion from that time, please, share them with us in the comments section.
If you'd like to join me at some point in my 'Makeup through the decades' series, drop me an email and we can collaborate in future posts :)